Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don't really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder, "What is influencer marketing?"
The Influencer Marketing Hub is now an established website with hundreds of articles explaining the intricacies of influencer marketing, along with other types of online marketing. The original version of this post was the first article we wrote for the site. We know, however, that there are still people who come here for the first time, wondering what influencer marketing is. So, we have updated this article to focus on the basics of influencer marketing for 2022. Carefully consider your approach to influencer marketing
Be organized, put together a strategy, plan, and budget, spend time on research Decide on your approach to finding influencers – find them organically, subscribe to a platform, or work through an agency Be patient and be human – people talking to people, not companies talking to companies Develop a schedule
Does the influencer prefer monthly/quarterly/biannual calls or newsletters? Integrate with your PR schedule, product release schedule, etc. Send emails on behalf of key executives. Plan travel schedules for executives and arrange face-to-face meetings.
Sizable Increase in Searches for "Influencer Marketing" There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016. Clearly, it is now a hot topic, leading to more people wanting to educate themselves about influencer marketing and find influencer marketing platforms and agencies. The period leading up to 2019 was particularly frantic, with a 1500% increase in searches for "influencer marketing" between 2016 and 2019. Searches have slowed slightly since then, however, with influencer marketing now mainstream to many.
Influencer Marketing Grows to $13.8 Billion in 2021 Coronavirus accelerated the growth of influencer marketing in 2020, and this is estimated to continue in 2021. From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to a market size of $9.7 billion in 2020 and is expected to jump further to $13.8 billion in 2021.
Instagram Insights
Huge Numbers of Photos, Videos, and Likes on Instagram Every Day Instagram has seen an explosion of use over the last few years. The idea that its users post 95 million photos and videos and like 4.2 billion posts every day is mind-boggling. Photo posts now make up 64.4% of all Instagram main feed posts, followed by carousel posts (18.8%) and video posts (16.8%).
Instagram has Seen Huge Growth in Support Over the Last Four Years Instagram has certainly not suffered from being bought by Facebook. There has been a massive increase in Instagram users during the Facebook era, with over 1.074 billion active users currently. Stories are also highly popular, with 500 million people using Instagram Stories every day.